Muzeele nu sunt o urgență? Date și percepții despre cum au traversat muzeele pandemia COVID-19

Abstract

In the past decades museums have faced new challenges, leading to many changes in museum management. The role of museums, as well as how they relate to their audiences has changed substantially. The COVID-19 pandemics adds supplementary challenges to museums, especially in the way how they interact with their visitors. For now, we could not predict how durable these would be and if museums are going to go back to „normal”. The present paper is an investigation of how the Romanian museums, especially the ones in Bucharest, adapted their public activity to the pandemic. This allows museums to look back, to learn their lessons, and to design effective strategies for the coming months and years. The study also includes an evaluation of the perceptions of how Romanian museums dealt with this new challenge of the society – the pandemic. The third part of the investigation refers to the museum memes popular in these times. Overall, the research offers an overview of the Romanian museums in times of the COVID-19 pandemic in relation to their public, offering a glimpse into their public image.