Old Meets New: Integrating Artificial Intelligence in Museums’ Management Practices

Abstract

A review of artificial intelligence (AI) techniques as observed in the current literature is put in a mirror with the present practices of management in museums worldwide. The paper shows that AI initiatives are helping museums for a variety of aspects in their management, such as to design and improve knowledge management frameworks, to make operations management more efficient, to modernize visitor experience etc. The most common approach seems to be the chatbot, but it is not the only example, as different initiatives are centered around the usage of Big Data, machine learning, natural language processing algorithms, neural networks, etc. AI adoption for various aspects in the management of museums is considered especially by museums in the US, but several remarkable examples are to be observed in other countries too. In Romania, new technologies are mostly inserted in museums as QR or VR spots. Still, there are also some AI initiatives, which might become a base for gaining experience and for other effective and appealing initiatives.