Please use this identifier to cite or link to this item:
http://librepo1.snspa.ro:8080/jspui/handle/123456789/57| Title: | Soluții de consolidare a brandului corporativ prin managementul riscurilor |
| Authors: | Treapat, Laurentiu Mihai |
| Keywords: | brand risk management corporate governance |
| Issue Date: | 15-Oct-2015 |
| Publisher: | Tritonic |
| Citation: | Treapăt, L.-M. (2015). Soluții de consolidare a brandului corporativ prin managementul riscurilor. Tritonic. |
| Abstract: | The content of the book brings to the reader a series of advantages that cannot go unnoticed. There is a balance of information resources, determined by the treatment over the 6 chapters included of the positive relationship between the correct management of risks in corporations and the quality of the brand. The conclusion argues that a skilful risk management in a company induces a positive driving effect on its brand. |
| URI: | http://librepo1.snspa.ro:8080/jspui/handle/123456789/57 |
| ISBN: | 978-606-749-061-9 |
| Appears in Collections: | FM - Business Management & Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Solutii de consolidare a brandului corporativ prin managementul riscurilor.pdf | 203.16 kB | Adobe PDF | View/Open |
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